The makers of cellular apps designed to assist consumers determine and boycott American items say they noticed a surge of curiosity in Denmark and past after the current flare-up in tensions over U.S. President Donald Trump’s designs on Greenland.
The creator of the “Made O’Meter” app, Ian Rosenfeldt, stated he noticed round 30,000 downloads of the free app in simply three days on the top of the trans-Atlantic diplomatic disaster in late January out of greater than 100,000 because it was launched in March.
Rosenfeldt, who lives in Copenhagen and works in digital advertising, determined to create the app a yr in the past after becoming a member of a Fb group of like-minded Danes hoping to boycott U.S. items.
“Many individuals have been annoyed and considering, ‘How will we really do that in sensible phrases,’” the 53-year-old recalled. “In the event you use a bar code scanner, it’s troublesome to see if a product is definitely American or not, if it’s Danish or not. And in case you don’t know that, you’ll be able to’t actually make a aware alternative.”
The most recent model of “Made O’Meter” makes use of synthetic intelligence to determine and analyze a number of merchandise at a time, then suggest related European-made options. Customers can set preferences, like “No USA-owned manufacturers” or “Solely EU-based manufacturers.” The app claims over 95% accuracy.
“By utilizing synthetic intelligence, you’ll be able to take a picture of a product … and it may possibly make a deep dive to exit and discover the proper details about the product in lots of ranges,” Rosenfeldt informed The Related Press throughout an indication at a Copenhagen grocery retailer. “This fashion, you could have info that you need to use to take selections on what you assume is correct.”
After an preliminary surge of downloads when the app was launched, utilization tailed off. Till final month, when Trump stepped up his rhetoric in regards to the want for the U.S. to accumulate Greenland, a strategically necessary and mineral-rich Arctic island that could be a semiautonomous territory of Denmark.
Utilization peaked January 23, when there have been virtually 40,000 scans in someday, in contrast with 500 or so day by day final summer time. It has dropped again since however there have been nonetheless round 5,000 a day this week, stated Rosenfeldt, who famous “Made O’Meter” is utilized by over 20,000 individuals in Denmark but additionally by individuals in Germany, Spain, Italy, even Venezuela.
“It’s change into far more private,” stated Rosenfeldt, who spoke of “dropping an ally and a buddy.”
Trump introduced in January he would slap new tariffs on Denmark and 7 different European international locations that opposed his takeover calls, solely to abruptly drop his threats after he stated a “framework” for a deal over entry to mineral-rich Greenland was reached with NATO Secretary-Common Mark Rutte’s assist. Few particulars of that settlement have emerged.
The U.S. started technical talks in late January to place collectively an Arctic safety cope with Denmark and Greenland, which say sovereignty is just not negotiable.
Rosenfeldt is aware of such boycotts gained’t injury the U.S. economic system, however hopes to ship a message to supermarkets and encourage higher reliance on European producers.
“Perhaps we are able to ship a sign and other people will hear and we are able to make a change,” he added.
One other Danish app, “NonUSA,” topped 100,000 downloads in the beginning of February. Certainly one of its creators, 21-year-old Jonas Pipper, stated there have been over 25,000 downloads January 21, when 526 product scans have been carried out in a minute at one level. Of the customers, some 46,000 are in Denmark and round 10,000 in Germany.
“We seen some customers saying they felt like a bit little bit of the strain was lifted off them,” Pipper stated. “They really feel like they form of gained the facility again on this state of affairs.”
It’s questionable whether or not such apps can have a lot sensible impact.
Christina Gravert, an affiliate professor of economics on the College of Copenhagen, stated there are literally few U.S. merchandise on Danish grocery retailer cabinets, “round 1 to three%”. Nuts, wines and sweet, for instance. However there’s widespread use of American know-how in Denmark, from Apple iPhones to Microsoft Workplace instruments.
“In the event you actually wish to have an effect, that’s the place it is best to begin,” she stated.
Even “Made O’Meter” and “NonUSA” are downloaded from Apple’s App Retailer and Google’s Play Retailer.
Gravert, who specialises in behavioural economics, stated such boycott campaigns are often short-lived and actual change usually requires an organised effort somewhat than particular person customers.
“It may be attention-grabbing for large grocery store manufacturers to say, OK, we’re not going to hold these merchandise anymore as a result of customers don’t wish to purchase them,” she stated. “If you concentrate on massive corporations, this might need some sort of impression on the import (they) do.”
On a current morning, consumers leaving one Copenhagen grocery retailer have been divided.
“We do boycott, however we don’t know all of the American items. So, it’s largely the well-known logos,” stated Morten Nielsen, 68, a retired navy officer. “It’s a private feeling … we really feel we do one thing, I do know we aren’t doing very a lot.”
“I like America, I like touring in America,” stated 63-year-old retiree Charlotte Fuglsang. “I don’t assume we should always protest that manner.”
Revealed – February 09, 2026 09:59 am IST